A new Massachusetts based clothing company that sells unique t-shirts. The creator of Firefly, Jeff, started his company to help spread thoughts of creativity, self-improvement, environment, technology, art and so forth.

Some of the designs feature the DNA of Firefly. The design titled "Symbols" displays four symbols: human head & brain, computer, pine tree, and a light bulb. The head represents humanity, the computer represents technology or anything man-made, the tree represents the environment, and the light bulb represents thoughts, ideas, creativity or anything intangible.

This design is what I like to refer to as the "four pillars of Firefly." The importance of these four is to make it a point that we need to focus on these areas and keep improving. We need to work on ourselves, improve our lives and learn to become better people and optimize life for all.

We need to support technology and the future. We need to support the environment and nature, this is where we live, we must be responsible.

We need to use our brains and think, we need to inspire others and spread new ideas and new ways of thinking.

Another design titled "Layers" encourages the message "water your brain" which basically means in order to think properly and create new things, we need to be healthy physically but also mentally.

The overall theme is cause and effect: water your brains (colored green, mimicking the color of plants) and then light bulbs (ideas, creativity, etc.) is the effect.

Another design titled "Quote" features Firefly's slogan "don't let your creativity rust" which simply means that we need to keep it going and not put creativity on the back burner.

We'll be keeping an eye on this brand to see what directions their designs will take.

You can find out more from them at www.fireflyclothing.bigcartel.com